Confidential · VISFO for Prime
One platform. The full lifecycle. Built once, governed end-to-end.
Prime's strategy is to bring the Medical Affairs lifecycle in-house - Early Pipeline through In-Market Growth - onto a single GCP-native platform with full RBAC, project and time management, security to pharma standards, governed AI, and a deliverables layer mapped one-to-one to the strategy. The Master is the framework that makes that buildable.
Featured perspective
The strategic anchor
The lifecycle the platform must serve.
Six lifecycle stages, six strategic advisory units, partnered delivery across Med Comms and E&A, omni-delivery, insights with data & tech, service solutions, and a defined set of strategic and content outputs. The Master platform exists to make every cell of this map executable from one governed surface.
Lifecycle map · scroll to reveal
Stage →
01
Early Pipeline
02
Clinical Development
03
Pre-Launch (MA Core)
04
Launch Excellence
05
Access & Value
06
In-Market Growth
Row 01
Strategic Advisory Units
The lead strategic capability owning each stage.
Early Value & Portfolio Strategy
Evidence & Clinical Strategy
Medical Affairs Transformation
Launch Integration Excellence
Value & Access Strategy
Post-launch Evidence & Engagement
Row 02
Partnered Delivery
Med Comms and Education & Advocacy partners executing alongside.
Disease education concepts
Publication planning, KOL engagement
Scientific narrative, MSL enablement
Launch material, congress delivery
Payer comms, value materials
Field material, advocacy programmes
Row 03
Omni-delivery
Channel orchestration across HCP, patient, payer and field.
Stakeholder mapping
Evidence dissemination plan
Multichannel scientific exchange
Integrated launch journeys
Payer & HTA channel plan
Personalised lifecycle engagement
Row 04
Insights with Data & Tech
Analytics, RWE and AI services that inform every cell above.
Disease landscape, unmet need
Evidence gap analysis, KOL/DOL maps
Segmentation, behavioural insight
NBA models, launch readiness signals
HEOR, RWE for value story
Personalisation, content impact, RWE
Row 05
Service Solutions
Repeatable governed services productised on the platform.
Portfolio prioritisation
Clinical evidence platform
Scientific platform & Ladders
Launch excellence service
Value & access service
In-market optimisation service
Row 06
Strategic & Content Outputs
The named deliverables that leave the platform, with provenance attached.
TPP
IEP
SCP · SPP · NGSE
SCP · SPP · NBA
VISTA · HTA dossiers
NGSE · NBA
01 · Early Pipeline
- Strategic Advisory Units
- Early Value & Portfolio Strategy
- Partnered Delivery
- Disease education concepts
- Omni-delivery
- Stakeholder mapping
- Insights with Data & Tech
- Disease landscape, unmet need
- Service Solutions
- Portfolio prioritisation
- Strategic & Content Outputs
- TPP
02 · Clinical Development
- Strategic Advisory Units
- Evidence & Clinical Strategy
- Partnered Delivery
- Publication planning, KOL engagement
- Omni-delivery
- Evidence dissemination plan
- Insights with Data & Tech
- Evidence gap analysis, KOL/DOL maps
- Service Solutions
- Clinical evidence platform
- Strategic & Content Outputs
- IEP
03 · Pre-Launch (MA Core)
- Strategic Advisory Units
- Medical Affairs Transformation
- Partnered Delivery
- Scientific narrative, MSL enablement
- Omni-delivery
- Multichannel scientific exchange
- Insights with Data & Tech
- Segmentation, behavioural insight
- Service Solutions
- Scientific platform & Ladders
- Strategic & Content Outputs
- SCP · SPP · NGSE
04 · Launch Excellence
- Strategic Advisory Units
- Launch Integration Excellence
- Partnered Delivery
- Launch material, congress delivery
- Omni-delivery
- Integrated launch journeys
- Insights with Data & Tech
- NBA models, launch readiness signals
- Service Solutions
- Launch excellence service
- Strategic & Content Outputs
- SCP · SPP · NBA
05 · Access & Value
- Strategic Advisory Units
- Value & Access Strategy
- Partnered Delivery
- Payer comms, value materials
- Omni-delivery
- Payer & HTA channel plan
- Insights with Data & Tech
- HEOR, RWE for value story
- Service Solutions
- Value & access service
- Strategic & Content Outputs
- VISTA · HTA dossiers
06 · In-Market Growth
- Strategic Advisory Units
- Post-launch Evidence & Engagement
- Partnered Delivery
- Field material, advocacy programmes
- Omni-delivery
- Personalised lifecycle engagement
- Insights with Data & Tech
- Personalisation, content impact, RWE
- Service Solutions
- In-market optimisation service
- Strategic & Content Outputs
- NGSE · NBA
Early Pipeline
Early Value & Portfolio Strategy
TPP
Clinical Development
Evidence & Clinical Strategy
IEP
Pre-Launch (MA Core)
Medical Affairs Transformation
SCP · SPP · NGSE
Launch Excellence
Launch Integration Excellence
SCP · SPP · NBA
Access & Value
Value & Access Strategy
VISTA · HTA
In-Market Growth
Post-launch Evidence & Engagement
NGSE · NBA
The build
Nine layers, one stack.
From the GCP cloud operating platform up to the deliverables layer, every component is named, every control is enforced, and every output is traced back to source data. No black boxes, no quiet handoffs.
Explore the full stack →- 09Deliverables & OutputsTPP, IEP, SCP/SPP, NGSE, NBA, VISTA, dossiers, RWE.
- 08AI Layer & ControlsModels, RAG, guardrails, evaluation, NBA compliance.
- 07QA / QC SystemData tests, drift, human-in-the-loop, MLR-aware sign-off.
- 06Processing & OrchestrationPipelines, compute, lineage.
- 05Data Science WorkbenchNotebooks, features, models, experiments - governed.
- 04Data IngestionSource connectors, contracts, and the front door.
- 03Management SystemRBAC, project & time management, governance.
- 02Security & Compliance BaselinePerimeter, keys, data protection, regulatory alignment.
- 01Cloud Operating PlatformGCP foundation. Tenancy, isolation, deploy fabric.
01
End-to-end ownership
One platform, one governance model, one audit trail. Not eight vendors and a glossary.
02
Methodology that withstands HTA
TPO / WEF and Mayne contribution analysis operationalised - not the descriptive outputs competitors ship.
03
AI with controls, not vibes
RAG over MLR-cleared corpora, citation enforcement, NBA trigger compliance - built for regulated use.